Our ADN
At KADJOO, we believe in the power of play to bring people together, foster learning, and provide education—whether around a family table, among friends on a weeknight, or in the classroom. Play is a way to reconnect, share a laugh, learn, and grow together. This conviction lies at the heart of our company, shaping both our extensive selection of board games and toys, and our expertise in “ludopedagogy”—the use of play as an educational tool to support children’s development.
Our DNA encompasses both the joy of playing and the immense potential of game-based learning.
ABJ—what’s it all about?
Game-based learning (GBL) is primarily rooted in the concept of “learning through play”—that is, using games as tools to support learning, enjoyment, the formation of social bonds, exploration of the world, and the educational motivation required to acquire essential life skills. This applies not only within family, social, and cultural spheres but also within the school environment. In this pedagogical approach, play serves as an essential element of learning for children and young people, fostering a dynamic, engaging, and highly motivating learning context—not just for the children themselves, but for everyone who supports them, from educators in schools to their families and peers as they navigate the everyday adventure of life.
Support for education professionals
If you would like to delve deeper into the game-based learning (GBL) approach and implement it in your classroom or institution, please contact us so we can determine how we might support you through tailored training and guidance for your educational teams.